Decade of Online Advertising Report 2004

2004 marked the 10-year anniversary of web advertising. Since DoubleClick has been around for nearly that entire history (the DART system began serving ads in 1995, and DoubleClick incorporated in January, 1996), we felt this was an appropriate opportunity to step back and
take a broad assessment of the industry: where it came from, what it has accomplished and where we believe it is going....

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