RetailPWC-Beijing to Budapest.pdf

Welcome to the 4th edition of the PricewaterhouseCoopers From Beijing to Budapest thought leadership study, an important regional research project started in 2002. FromBeijing to Budapest is a challenging regional assignment which has flourished within the framework of “Brand Growth”, one of PricewaterhouseCoopers’ three main Retail & Consumer industry priorities. This year, it covers a market of transitional economies of more than half of the world’s population. 40% of the population, representing 20% of the global GDP lives on three time zones, between Mumbai and Shanghai.

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